Privacy.
Last updated: May 2026
Powerful Matter LLP ("we", "us") is a limited liability partnership registered in England & Wales, with its registered office at 35 Princess Park Manor, Royal Drive, London, N11 3FL, United Kingdom. We act as the data controller for personal data collected via this website and in our client engagements.
What we collect.
Through this website
When you submit the contact form, your message and the contact details you provide are transmitted to a Google Forms endpoint we operate, which delivers the entry to us. The site does not set marketing or advertising cookies.
If you choose a light or dark theme in the site menu, your browser keeps that choice on your device (local storage, key pm:theme) so the next page opens in the same theme. It is never sent to us, needs no consent as a setting you asked for, and choosing “Auto” removes it.
With your permission, we use Google Analytics 4 (provided by Google Ireland Ltd, with onward processing by Google LLC) to understand aggregate site usage — pages viewed, approximate location at country/region level, and engagement signals such as time on page. IP addresses are anonymised before storage. We never link analytics events to your contact-form submissions or other identifying data. Analytics is off by default; it loads only after you opt in via the cookie panel and stops sending data the moment you opt out from the cookie chip in the corner. Browsers asserting Global Privacy Control (Firefox, Brave, iOS Safari) are honoured automatically. Standard Google Analytics retention applies (currently 14 months).
Our hosting provider (Cloudflare) processes server logs containing IP addresses, request paths, and user-agent strings for the purpose of operating the site, detecting abuse, and aggregating performance metrics. These logs are retained for a short period as part of standard infrastructure operation.
When you contact us
If you submit the contact form, we receive the contents of your message, the email address you provide, and any optional details (name, company). We use this only to reply to you and, if we begin working together, to deliver the engagement.
During an engagement
For active engagements we hold contractual data — invoices, contact details, project notes, and any materials you choose to share. Specific data-handling commitments live in the engagement contract and any associated Data Processing Agreement.
Lawful basis.
- Legitimate interests — replying to your enquiry, operating and securing the website.
- Contract — delivering services you have engaged us for.
- Legal obligation — keeping records required by UK accounting and tax law.
Sharing.
We do not sell personal data. We share data only with: our hosting provider (Cloudflare); Google (for the contact form via Google Forms, and — if you opt in — for site analytics via Google Analytics 4); our email provider; HMRC and our accountants for statutory reporting; and any sub-processors named in a signed engagement contract.
Retention.
We keep enquiry emails for up to two years and engagement records for up to seven years (UK statutory minimum for accounting records). Server logs are retained for a much shorter period as set by Cloudflare's defaults.
Your rights.
Under UK GDPR you have the right to access, correct, delete, restrict, object to, and request a copy of personal data we hold about you. To exercise any of these rights, send a request via the contact form. You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk.
Changes.
We will update this page if our practices change, and we will revise the "last updated" date. The current version is always the one published here.